Sofija Malinovska - Social Media Marketing Specialist

About

Strategy‑led SMM, built for real growth

I run full‑cycle SMM: brand audits, content strategy and hands‑on management across Instagram, Facebook and TikTok, from a ready development plan to daily execution.

Trained in targeted advertising, analytics and AI‑assisted workflows, I turn data into content that attracts the right audience and drives sales.

0 Views on a single
viral TikTok

0 Brands launched
& managed

0 Certified marketing
& AI programs

Meta Ads & Retargeting

Campaign setup, audience targeting and performance reporting tied to real website data.

Content Adaptation

Visual and textual content shaped for the platform, the audience and the goal.

Consumer Psychology

RSU (Riga) & IULM (Milan) - branding, psychology and business fundamentals behind real audience behavior.

AI & Automation

Integrating neural networks into business - that save real time and budget.

What I offer

A complete SMM cycle, three parts

Audit, Strategy & Planning

Profile audit, or a new profile built from scratch
Target audience analysis

Figuring out exactly who your customers are, their age, interests and habits, etc., so content and ads speak directly to them, not everyone.
Competitor analysis (3-5 accounts in the field)
Content strategy development

A plan for what to post, when and why, so every piece of content moves toward a clear goal instead of being random.
Monthly content plan development
Monthly analytics - reports & strategy adjustment

Data on how your posts and ads are performing - likes, reach, clicks. It shows what's working, so we do more of it and less of what isn't.
In‑person & online meetings

Content & Design

Logo creation
Advertising infographics

A simple graphic image that presents information - prices, offers, stats - visually, so it's easier to read at a glance than plain text or a photo.
Photo & video shoot management
Content creation & highlights design

Highlights are pinned Story collections on your Instagram profile that stay visible forever, like a mini menu of your best content for new visitors.
BIO design & optimization

The short intro text under your profile photo. It's often the first thing people read - a clear bio turns visitors into followers or customers.
Post preparation - copywriting & visuals
Animated, interactive Stories

Short posts that disappear after 24 hours, shown at the top of Instagram & Facebook, great for daily updates, polls and behind‑the‑scenes content.
TikTok / Reels development

Short vertical videos that TikTok and Instagram actively push to new audiences, currently the best way to reach people who don't follow you yet.
Cross‑posting or separate management of Instagram & Facebook

Publishing the same content to Instagram and Facebook at once, saving time while keeping both audiences engaged.

Promotion & Communication

Audience engagement - comments, messages, activity
Influencer search, outreach & collaborations

A person with an engaged online following. Partnering with the right one puts your brand in front of an audience that already trusts them.
Targeted advertising - setup & management

Paid ads shown only to the people most likely to care - by age, interest or location - so your budget reaches real potential customers, not everyone.
Other related services, as needed

Grounded in theory, sharpened in practice

Education

The program provides a comprehensive foundation in marketing, business, and communication, covering areas such as consumer behaviour, marketing strategy, branding, market research, economics, statistics, and data analysis. Throughout my studies, I have developed practical experience through marketing projects and case studies focused on digital communication, content strategy, business development, and social media management. This combination of theoretical knowledge and hands-on application has strengthened my strategic thinking, analytical skills, project management abilities, and creative approach to solving marketing challenges.
View Academic Projects ↓
The exchange semester provided me with international experience in marketing, branding, consumer psychology, entrepreneurship, and digital strategy. Through advanced courses and practical projects, I developed marketing strategies, conducted brand audits, analyzed consumer behaviour, competitors, and target audiences, and created solutions for real business cases. This experience strengthened my strategic thinking, analytical skills, cross-cultural communication, and ability to apply marketing concepts in an international business environment.
View Academic Projects ↓
I studied how to integrate neural networks into real business processes - from creating content with AI avatars to setting up smart chatbots and AI marketing assistants, plus the basics of process automation with Make - skills that help save real time and budget.
Hands-on practice setting up Meta Ads accounts, launching targeted campaigns and building performance reports that connect ad spend to real website data and user behavior.
This program gave me a deep, practical understanding of marketing strategy, targeted advertising and content creation - setting up Meta Ads accounts, launching targeted ads, adapting visual and textual content, defining audiences, using retargeting, and turning ad reports and website data into real business results.